📣 Marka Takibi

What are people saying about your brand? Are customers complaining, recommending your competitors, or praising you? SEOYEN Brand Monitoring instantly detects every mention of your brand across websites, YouTube, Reddit, TikTok, and AI tools, and automatically distinguishes positive and negative sentiment through sentiment analysis.

What Is Brand Monitoring?

Brand Monitoring is a multi-source tracking tool that automatically detects every piece of content mentioning the brand name, product name, or industry term you specify across multiple platforms. It notifies you whenever your brand is mentioned in a blog post, YouTube video, Reddit comment, or TikTok content. The MiniMax AI engine classifies each mention as positive, negative, or neutral.

Compared to tools like Mention and Brand24, one major difference of SEOYEN Brand Monitoring is its integration with AI visibility data. By also tracking how often ChatGPT or Gemini recommends you, it provides a holistic view that combines digital reputation management across both traditional and AI channels.

Core Features

• Multi-platform tracking: Monitor Web, YouTube, Reddit, TikTok, and AI sources at the same time.
• Sentiment analysis: Automatic positive/negative/neutral classification for every mention; view the overall sentiment score.
• Real-time alerts: Receive instant email notifications when a new mention is detected.
• Mention volume trends: Are conversations about your brand increasing or decreasing? Daily/weekly trend chart.
• Competitor mention comparison: Compare the mention volume and sentiment score of your own brand against competitor brands.
• Influencer detection: Who mentions you or your competitors the most? Automatically lists important accounts.

How Is It Used?

1. In the dashboard, go to the “Brand” → Brand Monitoring page.
2. Click the “Add New Monitor” button and enter your brand name or the term you want to track.
3. Select the sources you want to monitor: Web, YouTube, Reddit, TikTok, or AI.
4. Set your notification preferences (instant, daily, or weekly summary).
5. The first data starts being collected within a few hours; past mentions are also displayed.
6. Click on negative mentions to go to the source, respond if necessary, or create content.
7. Track competitor mentions in the comparison tab to evaluate your market position.

Tool Comparison

Why SEOYEN Brand Monitoring?

• Monitoring that includes AI: See both web mentions and your AI recommendation rate from a single platform; this integrated view, which Brand24 or Mention cannot provide, strengthens your SEO strategy.
• Turkish content and Turkey-based platforms: Mention detection in Turkish content and social media data focused on Turkey are prioritized.
• Integrated ecosystem: When you detect a negative mention, you can immediately switch to the Competitor Radar or Site Health report to investigate the cause.
• Included in your plan: You also do not need a separate Brand24 subscription (~1.500 ₺/month); it is included in SEOYEN.

Related Tools

• Competitor Radar — Monitor your competitors’ new content and moves in real time
• AI Analysis — Measure your brand visibility across AI engines
• Traffic Analysis — Compare your brand traffic with your organic performance

Frequently Asked Questions