Google Ads Performansı
Google Ads kampanyalarının tüm performansı — tıklama, maliyet, dönüşüm — SEO penceresinden.
Only 50 ₺ for 7 days
Öne Çıkan Özellikler
Öne çıkan dört yetenekle nasıl fayda sağlayacağınızı hemen görün.
Kampanya özeti
Tüm kampanyaların tıklama, maliyet, ROAS metrikleri.
Kelime performansı
Hangi ücretli kelime getiri sağlıyor, hangisi değil.
Dönüşümler
Kampanya bazlı dönüşüm sayısı ve değer takibi.
SEO × SEM karşılaştır
Organik sıralamayla reklam performansını kesiştir.
Do you know how closely your Google Ads spend aligns with your SEO strategy? Which terms appear in both organic and paid rankings, causing you to spend your budget twice? The SEOYEN Google Ads Performance tool analyzes your ad data from an SEO perspective, revealing growth opportunities and waste points at the same time.
What Is Google Ads Performance?
The Google Ads Performance tool analyzes all metrics at the campaign, ad group, keyword, and ad level by integrating your Google Ads account with SEOYEN. In addition to standard advertising metrics such as cost per click (CPC), cost per acquisition (CPA), impression share, and quality score, it provides a comparative view alongside your organic rankings for the same terms.
Thanks to this integrated approach, you can see the paid click costs you are already paying for terms that rank organically on the first page and manage your budget more efficiently. Google Ads’ own interface does not provide this SEO perspective; only SEOYEN offers this cross-channel view.
Key Features
- Google Ads integration: Connect your account with OAuth; it automatically pulls campaign, ad group, keyword, and ad data and updates it daily.
- Campaign performance summary: Clicks, impressions, CTR, average CPC, total spend, and conversions on a single screen.
- Cost per acquisition analysis: Which campaign or keyword is actually driving profit? Sort by CPA.
- Quality score tracking: A low quality score both increases your costs and lowers your impression share; problematic keywords are prioritized.
- SEO + PPC overlap view: Identifies the terms where you rank both organically and in paid search; spot “double spend” opportunities.
- Wasteful spend detection: Automatically flags high-spend keywords that generate no conversions.
How Is It Used?
- Go to Settings → Integrations, connect your Google account, and select your Google Ads account.
- After the first sync is completed (15-30 minutes), go to the “Analytics” → Ad Performance page.
- See key metrics at the campaign level in the Overview tab.
- Click the campaign name to drill down to the ad group and keyword level.
- Compare paid and organic rankings in the “SEO Overlap” tab.
- Review high-cost keywords with no conversions in the “Wasteful Spend” tab.
- Based on your findings, compare competitor advertising strategies with the Ad Research tool.
Tool Comparison
| Feature | SEOYEN | Google Ads UI | Semrush Adv. | Optmyzr |
|---|---|---|---|---|
| Unified SEO + PPC view | ✅ | ❌ | ⚠️ Partial | ❌ |
| Wasteful spend detection | ✅ | ⚠️ Manual | ⚠️ Partial | ✅ |
| Turkish interface | ✅ | ✅ | ❌ | ❌ |
| On the same platform as SEO tools | ✅ | ❌ | ⚠️ Partial | ❌ |
| Monthly cost | 1.299 ₺ | Free | ~4.500 ₺ | ~3.000 ₺ |
Why SEOYEN Google Ads Performance?
- Cross-analysis advantage: Viewing paid ad performance together with SEO data can save you from paying twice for the same keyword.
- Turkish interface: All performance reports are in Turkish, making it easier to share them with your ad agency or business partner.
- Single platform: All SEO, content, and advertising analyses are in SEOYEN; no tab switching, no data transfers.
- Daily automatic synchronization: The most up-to-date ad data is pulled automatically every morning; no manual updates required.
Related Tools
- Ad Research — Analyze your competitors’ advertising strategies
- Keyword Finder — Discover new keyword opportunities for PPC and SEO
- Traffic Analysis — See a comparison of organic and paid traffic
Frequently Asked Questions
How do I set up the Google Ads integration?
Go to Settings → Integrations in the panel. Click the “Connect” button on the “Google” card and grant Google Ads permission. If you have more than one Ads account, select which one you want to connect. The first synchronization pulls up to 90 days of historical data.
How often is ad data updated?
Data is automatically synchronized every night at 03:45. This means when you start work in the morning, all of the previous day’s ad performance is ready. A manual refresh button is also available.
Can I change my ad campaigns through SEOYEN?
No. SEOYEN works with read-only access and does not make any changes to ad campaigns. It is designed to provide analysis and insights; changes must be made in the Google Ads interface.
If I have an MCC (Manager) account, can I see all sub-accounts?
Yes. When you connect your MCC account, all accessible sub-client accounts are listed. You can assign a separate Google Ads account to each project; this is especially useful for agencies.