🚦 Trafik Analizi

It is very difficult to build a growth strategy without knowing exactly where your site’s traffic comes from. Is it coming from organic search, brand searches, AI, or social media? SEOYEN Traffic Analysis is a comprehensive analysis tool that deeply breaks down all of your site’s traffic sources, separates brand vs. generic traffic, and detects AI referrals.

What Is Traffic Analysis?

Traffic Analysis combines Google Analytics 4 and Google Search Console data to show your site’s traffic sources from multiple dimensions. It separates Organic Traffic into brand searches (e.g. “company name”) and generic searches (e.g. “product category”), allowing you to measure your true SEO performance independently of brand awareness.

Its most notable feature is AI traffic detection: it automatically identifies and reports referral traffic coming from ChatGPT, Gemini, Perplexity, and other AI tools. This allows you to start tracking this new traffic source, which has become increasingly important after 2024, right away.

Core Features

• Multi-source traffic breakdown: View organic, direct, referral, social, email, paid, and AI channels in a single table.
• Brand vs. generic organic split: How much of your organic traffic comes from brand searches, and how much reflects true SEO performance? It provides clear ratios.
• AI traffic detection: Automatically flags visitors coming from ChatGPT, Gemini, Perplexity, Claude, and other AI tools.
• Traffic journey (Sankey diagram): Shows which channels users arrive from and which pages they visit through a visual flow diagram.
• Daily trend analysis: Analyze daily and weekly traffic patterns with a hybrid view that combines bar and line charts.
• Seasonality detection: Identify traffic increase/decrease patterns during specific periods with year-over-year comparisons.

How Is It Used?

1. Select your project in the panel and confirm that both GA4 and GSC integrations are active.
2. Go to the “Analytics” → Traffic Analysis page.
3. Select the date range and comparison period from the top section.
4. View the traffic source distribution in the channel distribution chart.
5. Switch to the “Brand / Generic” tab to define or confirm your brand keywords.
6. Use the “AI Traffic” tab to review which AI tools are sending traffic to your site.
7. Visualize user flow with the Sankey diagram in the “Traffic Journey” tab.

Tool Comparison

Why SEOYEN Traffic Analysis?

• Real data: While SimilarWeb and Semrush use estimated data, SEOYEN accesses the real data in your GA4 account.
• Future-ready: Start tracking visitors coming from ChatGPT and Gemini today with AI-driven traffic reporting.
• Integrated SEO ecosystem: View traffic data alongside rank tracking, backlink analysis, and technical audits on the same platform.
• Turkish interface: All reports, charts, and recommendations are in Turkish; share them easily with your team.

Related Tools

• Google Analytics Integration — Connect your GA4 account
• Search Console — Deepen your Organic Traffic source analysis with GSC
• AI Analysis — Track your AI visibility and AI traffic

Frequently Asked Questions