Featured Snippet (Highlighted Snippet) is a special result box that Google displays at the very top of the search results for some queries, even above the #1 organic result. It is also known in the SEO community as “position 0”.
Types of featured snippets:
- Paragraph: A plain-text answer of 40-60 words. It is the most common type.
- List: An ordered or unordered list of items. Common for “how-to” style queries.
- Table: Comparative data.
- Video: A video snippet from YouTube.
To win a featured snippet:
- Provide the answer to the question clearly and concisely near the top of the page (40-60 words)
- If the question is used as a heading (H2), provide the answer immediately below it
- For lists, use
<ol>or<ul>HTML - For tables, use actual
<table>HTML, not divs that only look like tables visually - Consider adding Structured Data (especially FAQ and How-to)
Tip: If you target question-type Keywords (how, what is, why, which, how many), your chances of winning a featured snippet are much higher. Structure the content in a question-and-answer format for these Keywords.