SEO Term

LCP

Largest Contentful Paint — the load time of the largest content element within a page's visible area; the loading speed metric of Core Web Vitals.

LCP (Largest Contentful Paint) measures the time from when a page starts loading until the largest content element within the visible area (viewport), usually an image, video, or large block of text, is fully rendered.

Target values:

  • Good: under 2.5 seconds
  • Needs improvement: between 2.5 and 4.0 seconds
  • Poor: over 4.0 seconds

Main factors that slow down LCP:

  • Unoptimized large images
  • Slow server response time (TTFB)
  • Render-blocking JavaScript and CSS
  • Delayed web font loading
  • Slow third-party scripts

Tip: Identify your LCP element (Chrome DevTools > Performance) and use fetchpriority="high" and preload to prioritize it. If it is an image, convert it to WebP or AVIF format.

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