Local SEO (Local SEO) is the optimization work aimed at helping businesses that serve a specific geographic area (restaurants, clinics, stores, service providers) rank higher in local search results and in the “local pack” on Google Maps.
The main components of Local SEO are:
- Google Business Profile: The correct category, business hours, photos, and service list.
- NAP consistency: Keeping the business name, address, and phone information the same across the web.
- Local keywords: City + service combinations such as “Istanbul dentist.”
- Reviews: The number of customer reviews, their average rating, and whether they are responded to.
- Local backlinks: Links from sources such as regional news sites, associations, and chambers of commerce.
Tip: The local pack (the box where 3 businesses appear with a map) often gets more clicks than the #1 organic position. For this reason, Local SEO should be a priority for geographically targeted businesses.