Google Ads Performansı
Google Ads kampanyalarının tüm performansı — tıklama, maliyet, dönüşüm — SEO penceresinden.
Only 50 ₺ for 7 days
Öne Çıkan Özellikler
Öne çıkan dört yetenekle nasıl fayda sağlayacağınızı hemen görün.
Kampanya özeti
Tüm kampanyaların tıklama, maliyet, ROAS metrikleri.
Kelime performansı
Hangi ücretli kelime getiri sağlıyor, hangisi değil.
Dönüşümler
Kampanya bazlı dönüşüm sayısı ve değer takibi.
SEO × SEM karşılaştır
Organik sıralamayla reklam performansını kesiştir.
Do you know how closely your Google Ads spend aligns with your SEO strategy? Which keywords rank in both organic and paid results, causing you to spend your budget twice? The SEOYEN Google Ads Performance tool analyzes your ad data from an SEO perspective, revealing growth opportunities and waste points at the same time.
What Is Google Ads Performance?
The Google Ads Performance tool integrates your Google Ads account with SEOYEN and analyzes all metrics at the campaign, ad group, keyword, and ad levels. In addition to standard ad metrics such as cost per click (CPC), cost per acquisition (CPA), impression share, and quality score, it also provides a comparative view against your organic rankings for the same keywords.
Thanks to this integrated approach, you can see the paid click costs you are incurring for keywords that already rank on the first page organically and manage your budget more efficiently. Google Ads’ own interface does not offer this SEO perspective; only SEOYEN provides this cross-channel view.
Key Features
- Google Ads integration: Connect your account with OAuth; it automatically pulls campaign, ad group, keyword, and ad data and updates it daily.
- Campaign performance summary: Clicks, impressions, CTR, average CPC, total spend, and conversions on a single screen.
- Cost per acquisition analysis: Which campaign or keyword is actually generating profit? Sort by CPA.
- Quality score tracking: A low quality score increases your costs and reduces your impression share; problematic keywords are prioritized.
- SEO + PPC overlap view: Identifies keywords where you have both organic and paid rankings; see your “double spending” opportunities.
- Wasted spend detection: Automatically flags high-spend keywords that do not generate conversions.
How Is It Used?
- Go to Settings → Integrations, connect your Google account, and select your Google Ads account.
- After the first sync is complete (15-30 minutes), go to “Analytics” → Ad Performance.
- In the Overview tab, view key metrics at the campaign level.
- Click a campaign name to drill down to the ad group and keyword levels.
- In the “SEO Overlap” tab, compare paid and organic rankings.
- In the “Wasted Spend” tab, review high-cost keywords that do not generate conversions.
- Based on your findings, compare competitor ad strategies with the Ad Research tool.
Tool Comparison
| Feature | SEOYEN | Google Ads UI | Semrush Adv. | Optmyzr |
|---|---|---|---|---|
| SEO + PPC unified view | ✅ | ❌ | ⚠️ Partial | ❌ |
| Wasted spend detection | ✅ | ⚠️ Manual | ⚠️ Partial | ✅ |
| Turkish-language interface | ✅ | ✅ | ❌ | ❌ |
| On the same platform as SEO tools | ✅ | ❌ | ⚠️ Partial | ❌ |
| Monthly cost | 1.299 ₺ | Free | ~4.500 ₺ | ~3.000 ₺ |
Why SEOYEN Google Ads Performance?
- Cross-analysis advantage: Viewing paid ad performance alongside SEO data can save you from spending twice on the same keyword.
- Turkish-language interface: All performance reports are in Turkish; this makes sharing with your ad agency or business partner easier.
- Single platform: All your SEO, content, and ad analyses are in SEOYEN; no tab switching or data transfers.
- Daily automatic sync: The latest ad data is automatically pulled every morning; no manual updates required.
Related Tools
- Ad Research — Analyze your competitors’ ad strategies
- Keyword Finder — Discover new keyword opportunities for PPC and SEO
- Traffic Analysis — See the comparison between organic and paid traffic
Frequently Asked Questions
How do I set up the Google Ads integration?
Go to Settings → Integrations in the dashboard. Click the “Connect” button on the “Google” card and grant Google Ads permission. If you have multiple Ads accounts, choose which one you want to connect. The first sync pulls up to 90 days of historical data.
How often is the ad data updated?
The data is automatically synced every night at 03:45. This means that when you start work in the morning, the full ad performance data for the previous day is ready. A manual refresh button is also available.
Can I modify my ad campaigns through SEOYEN?
No. SEOYEN operates with read-only access and does not make any changes to ad campaigns. It is designed to provide analysis and insights; any changes must be made in the Google Ads interface.
If I have an MCC (Manager) account, can I see all sub-accounts?
Yes. When you connect your MCC account, all accessible sub-client accounts are listed. You can assign a separate Google Ads account to each project; this is especially useful for agencies.