Rich Snippet (Rich Result) is an enhanced search result format that goes beyond the standard blue title + URL + gray description display in search results by including additional visual and text elements. It is triggered by Structured Data (schema markup).
Common rich snippet types:
- Star rating (Review snippet): The average star rating derived from product or business reviews.
- Recipe: Image, prep time, calories, number of votes.
- FAQ: An expandable question-and-answer list below the result.
- Product: Price, stock status, variant information.
- Event: Date, venue, ticket link.
- Video: Preview thumbnail, duration, publication date.
- How-to: Step-by-step numbered list.
- Job (Job posting): Company, location, employment type.
Effects of rich snippets:
- Can increase CTR by up to 30%
- Takes up more space in the SERP (the visual stands out)
- Improves the perception of brand credibility
Tip: Even if you add Structured Data correctly, Google is not required to show a rich snippet. The algorithmic decision may take time; continue consistently providing accurate data and monitor the Search Console “Enhancements” reports.