Traffic Analysis
Break down all your site's traffic sources — organic, brand, AI, social, direct — in depth.
Only 50 ₺ for 7 days
Key Features
See how four standout capabilities deliver value right away.
Brand/generic
How much of your traffic is brand vs. generic keywords.
AI sources
Track traffic from ChatGPT, Gemini, and Claude separately.
Directory structure
Visualize traffic as a tree by URL folder.
Traffic journey
A source -> page -> conversion Sankey flow map.
Create an account for the full analysis
Only 50 ₺ for 7 days
Building a growth strategy is very difficult if you do not know exactly where your website traffic is coming from. Is it organic, brand search, AI, or social media? SEOYEN Traffic Analysis is a comprehensive analysis tool that deeply breaks down all of your site’s traffic sources, separates brand and generic traffic, and identifies artificial intelligence referrals.
What Is Traffic Analysis?
Traffic Analysis combines Google Analytics 4 and Google Search Console data to show your site’s traffic sources in a multidimensional way. It distinguishes Organic Traffic from brand searches (e.g. “company name”) and generic searches (e.g. “product category”), allowing you to measure your true SEO performance independently of brand awareness.
Its standout feature is AI traffic detection: it automatically identifies and reports referral traffic coming from ChatGPT, Gemini, Perplexity, and other AI tools. It enables you to start tracking this new traffic source now, which has become increasingly important after 2024.
Core Features
- Multi-source traffic breakdown: View organic, direct, referral, social, email, paid, and AI channels in a single table.
- Brand vs. generic organic segmentation: How much of your Organic Traffic comes from brand searches, and how much reflects true SEO performance? It provides clear ratios.
- AI traffic detection: Automatically flags visitors coming from ChatGPT, Gemini, Perplexity, Claude, and other AI tools.
- Traffic journey (Sankey diagram): Shows which channels users arrive from and which pages they go to with a visual flow diagram.
- Daily trend analysis: Examine daily and weekly traffic patterns with a hybrid view that combines bar and line charts.
- Seasonality detection: Identify traffic increase/decrease patterns during specific periods with year-over-year comparison.
How Is It Used?
- Select your project in the panel and confirm that both GA4 and GSC integrations are active.
- Go to the “Analytics” → Traffic Analysis page.
- Select the date range and comparison period at the top.
- See the traffic source distribution in the channel breakdown chart.
- Switch to the “Brand / Generic” tab to define or confirm your brand keywords.
- In the “AI Traffic” tab, review which AI tools are sending traffic to your site.
- In the “Traffic Journey” tab, visualize user flow with the Sankey diagram.
Tool Comparison
| Feature | SEOYEN | SimilarWeb | Semrush | GA4 Native |
|---|---|---|---|---|
| AI traffic detection | ✅ | ❌ | ⚠️ Partial | ⚠️ Manual |
| Brand / Generic segmentation | ✅ | ❌ | ⚠️ Partial | ❌ |
| Actual GA4 data (no estimates) | ✅ | ❌ Estimate | ❌ Estimate | ✅ |
| Integrated view with SEO data | ✅ | ❌ | ⚠️ Partial | ❌ |
| Monthly cost | 1.299 ₺ | ~7.000 ₺+ | ~4.500 ₺ | Free |
Why SEOYEN Traffic Analysis?
- Real data: While SimilarWeb and Semrush use estimated data, SEOYEN accesses the actual data in your GA4 account.
- Future-ready: With AI-driven traffic reporting, start tracking visitors coming from ChatGPT and Gemini today.
- Integrated SEO ecosystem: View traffic data connected with rank tracking, Backlink analysis, and technical audits on the same platform.
- Turkish interface: All reports, charts, and recommendations are in Turkish; share them easily with your team.
Related Tools
- Google Analytics Integration — Connect your GA4 account
- Search Console — Deepen your Organic Traffic source analysis with GSC
- AI Analysis — Track your AI visibility and AI traffic
Frequently Asked Questions
Which data sources does Traffic Analysis need?
Google Analytics 4 integration is required for core functionality. A Google Search Console connection is also recommended for Organic Traffic segmentation. Both integrations can be set up with one click from Settings → Integrations.
How does AI traffic detection work?
The system automatically recognizes domains such as ChatGPT.com, Gemini.google.com, Perplexity.ai, Claude.ai, and similar domains in GA4 referral sources, and assigns them to the “AI Traffic” category. This list is periodically updated with new AI tools.
How do I define my brand keywords?
When you first log in, the system automatically adds your domain root as a brand keyword. From the “Brand / Generic” tab, you can enter additional brand keywords yourself or approve the system’s suggestions.
How far back does the data go?
After the GA4 integration is set up, historical data is also loaded into the system. Historical traffic data up to 12 months is available on the Individual plan and up to 18 months on the Pro plan.